Sojourn started with a simple belief - that a short stay should feel like something special. Not just somewhere to sleep, but somewhere that genuinely delights you from the moment you walk in.
We're not a faceless management platform. We're a small, hands-on team who genuinely care about every property and every guest.
Mark founded Sojourn in 2015 with no property background and everything to prove. Eleven years later the business looks very different, but the drive hasn't changed.
Away from work, Mark is rarely sitting still. Whether that's on the golf course building relationships over eighteen holes or on the badminton court chasing down a point. That competitive streak carries directly into how he runs the business. He's genuinely motivated by being ahead, not just keeping up with the industry but anticipating where it's going. That's why Sojourn invests in technology and AI tools that most operators in this space haven't considered yet.
Guests and owners deal with someone who cares deeply about doing things properly, and who will always be looking for a smarter, better way to do them.
Nicole is the reason Sojourn runs as smoothly as it does. From guest communications and maintenance coordination to linen supplies and the cleaning team, she holds everything together behind the scenes with a calmness that never wavers.
Outside of work Nicole is a qualified life coach, which perhaps explains why guests and owners find her so easy to deal with. She has a natural ability to listen, put people at ease, and make things feel simple even when they aren't.
If you've stayed with us or own a property with us, Nicole is almost certainly the person you've spoken to most, and probably the reason you'd come back.
Sojourn started from two friends with no property background and a shared belief that short stays could be genuinely special.
From the beginning, we approached properties differently - we'd take average-looking homes in great locations and completely transform them. A fresh coat of paint, considered furniture, the right soft furnishings. Nothing extravagant, but everything intentional. The kind of transformation that makes someone walk in and immediately feel something.
Guy had a natural eye for interiors, he cared deeply about how a space made you feel the moment you stepped into it. Mark had always been drawn to great hotels and well-designed spaces, the way a room could change your mood entirely. Between us, we figured out how to get the very best out of a property without overspending - including learning exactly how professional photography could make a room sing. When most operators were listing dark, careless photos taken on a phone, we insisted on doing it properly. It made an enormous difference.
Over time, the holiday let side of the business took on a life of its own. It felt different, more creative, more personal, more focused on the guest experience. So we gave it its own identity, and Sojourn was born. Less corporate, more human. A name that felt like what a short stay should actually be, a genuine sojourn.
"I've always believed a space can change how you feel. Sojourn is what happens when that belief becomes a business."Mark Taylor - Founder, Sojourn Coast & Country
Every decision we make — from the properties we take on to the way we communicate with guests — comes back to these three things.
We're selective about what we take on. A great location isn't enough on its own — the property has to be presented to a standard we're proud of. We know from experience that the right staging, the right photography, and the right details make an enormous difference to how guests feel and how properties perform.
The hospitality industry exists to delight people. We take that seriously. From the way we communicate with guests to the way we look after our owners' properties, we try to do everything with a bit of warmth. It sounds simple, but it's the thing guests remember — and the thing that brings them back.
When a property owner trusts us with their investment, we treat it like our own. That means thorough guest vetting, proper maintenance, honest reporting, and never cutting corners. Our owners don't need to think about their properties — that's exactly the point.